Count the tabs inside a typical five-person company: one vendor for website hosting, a second for web forms, a third for live chat, a fourth for appointment scheduling, a fifth for proposals, a sixth for invoices, a seventh for review texts, an eighth for document signing, and a ninth for hiring forms. None of them share a clean customer timeline without brittle glue scripts.
As Fireship (@Fireship) pointed out in 'How AI is breaking the SaaS business model...,' customers are tired of paying enterprise tolls for fragmented databases that hold their own business records hostage.